My evening snack has tons of History for me and my family and of the brand…firstly Cheeseling first introduced to us by my Dad in the late 60s or early 70s… I am sure he knew of it before..
He had it as a teatime light snack or even with a drink which was usually a whisky…I think it worked wit both and still does.
Light was the key word it still is. Dad in his later years continued to like it … and had it due to lightness and did sit heavy on the stomach.
He introduced it to us … a few days ago I thought of him and chased to order it through our man Friday at the local Kiran’s store.. out of stock everywhere… finally ordered it online…
Don’t know lots of brands aren’t available in the stores and available online..and for some brands vice versa…
1. Perhaps starve the stores and urge customers to go online
2. Have separate set of merchandise for offline and and online
Enough of our family and it’s history with Cheeselings now for the real History
The origins of Cheeselings trace back to 1956, when they were introduced by the Parle Products company in India
Parle Products
While often compared to Western cheese crackers, Cheeselings are officially classified as a "peculiar indigenous preparation" and an Indian namkeen
Historical Timeline
1929: The Parle Products factory was founded by the Chauhan family in Vile Parle, Mumbai, initially producing confectionery
1942: Parle launched Monaco, India's first salted cracker, which laid the brand foundation for future savory snacks
1956: Cheeselings were officially launched as a new way for Indian consumers to enjoy cheese
Although the name sounds international, Cheeselings are considered uniquely Indian.
Childhood Staple: Over the decades, Cheeselings became a nostalgic staple in Indian households, often served during tea time or packed in school tiffins
Etymology: The name likely follows the naming convention of adding "-ling" to denote something small or a derivative, similar to how "duckling" is a small duck.
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