Beverages are a generational thing … there are some beverages popular with a certain segment of people both demographically and psychographically… .
Beverages are also a brand extension of one’s personality and it’s also important to be instagramable to qualify as a good beverage..
A good example is yesterday’s coffee is today’s macha.
Rustic beverages aren’t cool and fashionable but for the artistic and Indian Ocean Band inclined Kulhad Chai has made such a comeback and a rage as tandoori chai…
Nimboo Pani, Satu, Bael Sherbet, Thandai etc our ethnic powerhouse are great at , at home consumption but seldom ordered by a select generational group out of home.
The new coffee and Korean, Japaneseand other Asian Beverage Bar are cool hangouts.. often referred to as to as the third place ( between home and work/institute)
Quite similar to clubs were for the boxwallahs and Chai addaas and Choupals and Halwais and Coffee Homes were in the good old days..
It was more about the place people and conversations than the beverage
However, in Pubs and bars it was also the beverage..
However, todays generation bury themselves into themselves even in a social hangout place unless with company…
The more we evolve more similar we continue to be …
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