The story of Biscoff goes back almost a century—and it started very simply.
Origins (1930s)
Biscoff was first created in 1932 in a small bakery in Lembeke, Belgium by Jan Boone Sr., founder of Lotus Bakeries.
The biscuit was originally called a “speculoos”, a traditional spiced biscuit popular in Belgium and the Netherlands, especially around winter holidays.
The name “Biscoff”
The name Biscoff came later and is a mix of biscuit ” + “Coffee” (portmanteau)
because it was designed to pair perfectly with coffee
Rise in popularity (1980s–2000s)
Lotus standardized the recipe and began mass production
Airlines and cafés started serving it with coffee, which made it globally recognizable
It became known as that “little caramel biscuit you get with coffee”
The game-changer: Biscoff spread (2007)
A Belgian TV show, De Bedenkers, featured an idea to turn the biscuit into a spread.
Lotus took the concept seriously and launched Biscoff spread, which became a massive hit worldwide.
Today
Sold in 100+ countries
Used in desserts, drinks, and even gourmet recipes
Considered one of the most recognizable European snack brand
Despite global popularity, the recipe has stayed almost unchanged since 1932, which is why it still has that signature
caramelized taste.
I was unaware of all this, I had seen the biscuit mentioned in many menus combined with desserts, but didn’t pay heed to it…
One day looking for other stuff on Blinkit… I saw this and ordered… and I was hooked… the caramelised… crunch.. the simplicity of the taste… the layering and depth it offered was overwhelming… and now I am a fan … offering it to all ..
just amazed at him simple things can have so much success without changing and producing the same product for a century…truly a Centurion
No comments:
Post a Comment